Program FAQ

  • Participants will be assigned dedicated subject matter experts from both SVB and MasterCard who will work with you on specific issues of your choice. Examples could include:

    • Guidance on compliance and security considerations

    • Evaluating new monetization or payment opportunities

    • Shaping value proposition for key customers

    • Developing a game plan for solution implementation


    We can also connect you directly to a future partner or customer from a select number of existing SVB and MasterCard relationships to explore opportunities for potential commercial agreements. Both SVB and MasterCard have robust customer and partnership networks available for you to leverage.

  • Discovery Phase:

    • Onsite session with each startup to discuss strategy, solution, and road to series A.

    • Define and validate ‘projects’ for each startup

    • Determine specific measure of success for program


    Project Phase:

    • Mentors assigned to each company on a per project basis

    • Onsite session with each company and mentor to launch project(s)

    • Weekly virtual sessions between each company and assigned mentor

    • Ongoing office hours with core SVB and MasterCard Commerce.Innovated.TM team


    Ongoing Networking:

    • Educational sessions with key experts within the SVB and MasterCard communities paired with networking opportunities for current and previous class participants.

  • From acceptance into the program to graduation day is about four (4) months. Over the course of four months, we work with selected team members to develop a plan for strengthening your business. This will most often require some onsite meetings as well as multiple virtual meetings with mentors and a network of resources supporting your specific challenge areas.

  • This is where we feel we can offer unique value to the startup ecosystem. It is something we do especially well and feel that a program with a strong operational focus is a natural next step for companies that are actively moving towards Series A.

  • No. We complement these existing programs. Commerce.Innovated.TM offers a natural step for startups looking to strengthen their operational functions as they bridge the gap from incubator to Series A.

  • Selection will be based on the companies that best fit our ideal candidate profile.

  • We are anticipating up to six selected companies.

  • We’re looking for startups with innovative solutions in the commerce space. We have an intentionally broad view of what falls within “commerce”, so if you think our program would be helpful to your company, then apply.


    We are looking for established, multi-functional teams. Ideally, you should have between 5-10 full-time employees.


    You should have a minimal viable product or live/planned beta. Being pre-Series A is a must.


    Just as important, you must have a path to revenue (a way to make money!) that is less than a year away. Your first paying customer should be locked in or being on-boarded shortly.

  • We’ll provide office hours with each company on an ongoing basis after you complete the program. The timeframe for this post-graduation phase may vary.

  • Commerce.Innovated.TM is a partnership between SVB and MasterCard.

  • SVB is headquartered in the Bay Area, with offices in locations across the globe. We strongly support a virtual work environment and remote collaboration. MasterCard is a worldwide company with offices around the globe. Your mentor could be based in any one of our many offices. As this program is primarily virtual, this shouldn’t prove to be an issue.

  • Yes. In fact, our model is purposefully virtual. However, we run monthly in-person events throughout the year on specific topics of interest to startups with involvement from SVB, MasterCard, and external guests.

  • SVB is continuing to grow its reputation in the startup community as an innovative bank that understands and supports the startup community in all phases of their development. This program will help MasterCard continue to enhance its reputation as a technology innovator and strengthen our direct support of the startup community. We feel this program is a great way to achieve this.